I work with brands as a photographer and content consultant. Most of my work is about helping brands build a more consistent and intentional visual presence, not just producing a shoot, but thinking through what the content should be doing and making sure the output actually reflects the brand.

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For over a decade, I've worked across luxury fashion, hospitality, spirits, and D2C, directing campaigns from concept through to final output. Every strategic decision I make is one I can also execute with a camera in my hand.

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I spent seven years at Artfoto Advertising, building content engines, leading teams, and working with brands including D'YAVOL Luxury Collective, Gaurav Gupta, Amit Aggarwal, Alila Fort Bishangarh, Forest Essentials, and Samsara Gin. In 2025, I went independent.

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I now work with a small number of brands directly, either as a photographer on campaign and content briefs, or as an embedded consultant helping build the content system from the inside.

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If you're working on something and think there's a fit, get in touch.